Archives for September 2010

Scion Borrows From Bladerunner To Promote Its New Model

Scion and Attik teamed up to address young, predominantly male drivers with numerous initiatives aimed at driving online searches for “the machine,” and building intrigue around the 2011 Scion tC sports coupe. Scion tC “Take On the Machine” from ATTIK on Vimeo. “In essence, our campaign presents ‘the machine’ as a menacing city, and it […]

Want A Great Copywriting Medium? Look to eBay

Writing on his agency’s blog, Red C creative director, Julian Gratton, suggests that copywriters practice their craft on eBay. You see it has suddenly dawned on me what a great place eBay is to sharpen copywriting skills. Why? Well eBay allows you to pick any object that you don’t want from around your home (or […]

In A Highly Mobile Society, Neighbors Sometimes Have Competing Interests

It’s opening night for the NFL. A perfect time to have a closer look at these DirecTV Sunday Ticket spots from Deutsch. [via Make the Logo Bigger]

Social Means Let’s Talk – Talking Is Interaction, Not A Transaction

Laura Vanderkam writing on the Reuters blog, peels some of the unseemly gloss from the lips of social media marketing. Many are doing it solely for the social outlet. Or something … But in an economy where 26% of us, according to a Kelly Services survey, consider ourselves free agents, many view it as something […]

Jets Bring The Game (And Their Social Strategy) To Facebook

The New York Jets, with help from Arkadium, have entered the social gaming space on Facebook, with the launch of Ultimate Fan. From rooting for their favorite team to predicting game scores to holding a virtual tailgate with fans all over the country, there is a component of the game for everyone, no matter which […]

Samsung Galaxy 580 Poweful Enough To Get People Dancing Like Children

Agency: The Viral Factory

The American Mood Is Enhanced By One Conscious Person At A Time

Strategy One, an Edelman company, is out with new survey results that paint a cup half empty scenario for the American economy and our frame of mind. Almost two in three of the 1,043 Americans surveyed (65%) say a double-dip recession — defined as a recession followed by a short-lived recovery, followed by another recession […]

National Media Brand Executes Localization And Personalization Strategies

Toronto agency Reason Partners is out with new work for The Weather Network. The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different imagery and a unique resolution. The Weather Network – Tofino from Reason Partners on Vimeo. The Weather Network – Calgary from Reason Partners on Vimeo. The Weather […]