I Hate Steve Singer is the long-running ad campaign from Philadelphia jeweler Steve Singer, who in 1980 opened what was once the smallest jewelry store--8 ft long by 8 ft deep--in heart of Philadelphia's Jewerly Row, the country's oldest (and second largest) jewelry district. Writing on Open Forum, Rohit Bhargava notes that Singer's success with the campaign comes from it is very permanence and the fact that it …
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