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Three Time Zones Away, Fiercely Competitive Nevertheless

Pac-10’s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar.
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To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms.
Mutt designed the logo to capture the powerful landscapes that set the West Coast apart and to represent the strength of the league.
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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.