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Continue Reading about Want To Get Stuff Done? Can Your Chief Interruption Officer →
By David Burn
By David Burn
As part of its "Brighter Mornings for Brighter Days" campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. "This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional territory that expresses what consumers have been …
By David Burn
It's obvious that PR agents need a new and improved way of spreading their client's stories. Take a look: …
Continue Reading about Embargoes Are Requests No One Wants To Honor →
By David Burn
Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it's so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us -- "us" being the blogs with a feisty, even fanatical following of 5,000-10,000 page views a day. Danielle Wiley, senior VP-digital brands at Edelman …
By David Burn
Emily Steel of The Wall Street Journal reports that Meredith, the Des Moines-based lifestyle publisher, has been busy eating Madison Avenue's lunch. According to the article Meredith Integrated Marketing has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. If you go to the company's Web site, it says they've worked with over 200 …
By David Burn
Look at the way Dave Trott writes. It looks like poetry, doesn't it? But it is not poetry, it's an ad guy helping other ad guys see what being an ad guy is all about. Let's see if we can remember the original purpose of advertising. Wasn't it something to do with selling stuff to people? So didn't it have to be done with ordinary people in mind? Ordinary, non-advertising, people. Surely ordinary people were important …
By David Burn
According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend's girlfriend, fiancée or wife. The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA's game, Dante's Inferno. I mean, what else could it possibly be? …
Continue Reading about Hawkpanther Discovered Lurking In Portland’s Pearl District →
By David Burn
Al DiGuido, CEO of Zeta Interactive, writing in Ad Age about what agencies might look like in five years, predicts: Data will dominate all agency activity -- real-time messaging, real-time results and analysis. The day will come in which planners won't plan without understanding the metrics of success. Creative teams won't create without understanding the relationship between execution, engagement and return. In the …
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