Adpulp
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We've seen how many premium brands fool customers into thinking a product is of a higher quality when in reality, it may not be the case. So check out this study as reported on Bloomberg.com: Volunteers in California who were given sips of wines with fake prices said they preferred the cabernets they thought were more expensive to the ones they thought were cheaper about 80 percent of the time, according to the …
Continue Reading about Higher Prices Make Wine Lovers Swoon →
By David Burn
| View | Upload your own [Leigh Himel via CrapHammer] …
By David Burn
I like when bloggers report earnings. It makes me think and gives me hope. The Wall Street Journal has two bloggers on record in an article about advertising on blogs. Darren Rowse of ProBlogger says he made $250,000 in 2007. ProBlogger's Alexa ranking is insanely high at 2,994. There's clearly a huge audience for Rowse's type of advice. Rhett Butler, founder of Mongabay.com, a site with articles on rainforest …
By David Burn
I like Tim Brunelle's enthusiasm for the business. In a piece prepared for Talent Zoo, Brunelle says he's teaching a class at Minneapolis College of Art & Design. He also reflects on the changes he's seen in his career and how monumental shifts are still coming at blinding speed. Compared to 10 years ago, today's strategizing, budgeting, staffing, production processes and maintenance of marketing and advertising …
By David Burn
[Courtesy of Sarah Lane] [UPDATE] Looks like there's a lot of this stuff going on. …
By David Burn
Hugh Macleod is not part of the Facebook-hating mob (or is it a clique?) but he does like this critical Guardian piece on the politics behind the company. Investigative journalist, Tom Hodgkinson, says he hates Facebook in his lead. He then delves into a deep background check on the money men behind the soc net. Although the project was initially conceived by media cover star Mark Zuckerberg, the real face behind …
Continue Reading about Yet Another Facebook Story: A Central Place for Gathering Intelligence →
By David Burn
By David Burn
Music blog, Motel de Mocha, is showcasing a great quote from W.E.B. Du Bois. It's one that creative professionals can certainly relate to. "Now is the accepted time, not tomorrow, not some more convenient season. It is today that our best work can be done and not some future day or future year. It is today that we fit ourselves for the greater usefulness of tomorrow. Today is the seed time, now are the hours of work, …
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