Peter Feld at Ad Age thinks that the Obama campaign's appeal to Millennials is playbook perfect. Wrote Newsweek's Andrew Romano, "Obama is the first presidential candidate to be marketed like a high-end consumer brand." His rising-sun logo echoes the one-world iconography of Pepsi, AT&T and Apple. Design guru Michael Bierut told Romano that the stand-alone logo, consistent use of the Gotham typeface ("very American …
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