Archives for August 2008

Ad People Are Creative People (mostly)

When presenting agency capabilities, how often do you stretch beyond the org chart? Sure, you determine some points of difference and place catchy epigrams on Power Point slides, but these steps, although necessary, don’t properly capture your company. How could they? You need human beings for that job. The Wall Street Journal has an interesting […]

Nike On A ?uest

There are trophies and then there are trophies. ?uestlove, of Philly rap group The Roots, prefers his in sneaker form. In ?uestlove’s world, gold records are commonplace. But yor own kicks from Nike…now that’s status. never let it be said that dreams don’t come true. 4 years ago i watched BAPE/reebok shower Pharrell with all […]

NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt

[via Tim Nudd at Adfreak]

Friends Don’t Let Friends Click Banners

Can we make a better ad banner? Or would that be like making better liver and onions? Microsoft-owned agency, Avenue A/Razorfish is betting on the former. According to Brian Morrissey at Adweek, the agency is testing new Web display units that weave the social-media features popular on many sites directly into banner ads. Shiv Singh […]

GM Wants More Efficiency Out Of Its Ad Agencies

The Wall Street Journal reports that GM, in dire straits, is looking to its ad agencies to pinch pennies: In its latest attempt to save money, General Motors has asked its advertising agencies to slash their fees by as much as 20% this year and next, according to several people familiar with the matter. The […]

In the “Did You Know?” Category

The New York Times takes note of the above ad created by Santo, an Argentine agency. “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors,” said Cathryn Sleight, marketing director of Coca-Cola Great Britain. “We felt it was important to reassure Coke drinkers […]

Iraq, the Cash Drain

Alan Grayson is fighting the war profiteers. I hope he wins. [via Where’s My Jetpack?]

Renny’s “Rampant Kudzu of ‘You-Ness'”

Renny Gleeson of W+K wants to know how we manage to tend to our personal brand(s) and our online workflow. This is what he does: Here I am sitting in Finland, sipping from the hotel wifi, and I’ve got skype, twhirl, work webmail, gmail, yahoo mail, twitter, netvibes and Facebook live – and in this […]