Here's some copy from the Attus Apparel website, used to differentiate their product offerings from the rest. Your typical polo’s have little animals, crests, etc. embroidered on the chest that serves as nothing more than an advertising tool for the clothing co, and also serves as a status symbol for the wearer. We came up with a polo shirt designed to allow you to advertise for yourself, your mood, your interests. A …
John Hardy’s Sustainable Advertising
John Hardy is not your typical captain of industry. In 1997, when Hardy acquired the land in Nusa Penida (near Bali) for his rapidly expanding business, it was still rice fields. Hardy was concerned about converting food-producing land, so the design studio is also an organic farm, complete with livestock—cows, goats, poultry, rabbits—and fish ponds. The paths are paved in river stones and lined with tall sugar cane. …
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Atlanta Braves Promote Field Of Trans-Fatty Dreams
Well, I guess my hometown baseball team didn't have much luck with the "90 days same-as-cash" ticket financing scheme. So now it's on to the next genius idea: Here are some of the mouth-watering details: Kick back and relax this summer in the Braves new All-You-Can-Eat Seats! Purchase a Basic Package and enjoy UNLIMITED ballpark fare including Hot Dogs, Nachos, peanuts, popcorn and Coca-Cola products...all for …
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The iFix Is In
Subversives working for the larger good make me happy. Therefore, I'm happy to learn that a mere week after the launch of Apple's iPhone, hackers are busy "fixing" its flaws. According to The Wall Street Journal (paid sub. req.), the most popular hack so far is targeted at the requirement that all iPhone users sign a wireless-service contract with AT&T. Several hackers have posted on the Web step-by-step instructions …
Lisa “Super” Nova
Actor and writer, Lisa Donovan, a.k.a. "Lisa Nova", rocks. Her YouTube channel has over 42,000 subscribers and 2 million plus page views. I don't know what her take is on embedding ads into her videos, but if I was a brand manager with a youth-oriented product or service, I'd sure like to find out. …
Social Media Rumblings
Social media consultant Brian Oberkirch is not fond of TechCrunch's oversimplified Kevin v. Evan post. And Oberkirch didn't like Kent Newsome's post on the 5 stages of blogging much better. So what does Oberkirch like? I actually think the ‘King of the Mountain’ approach to tracking startups is disrespectful to the idea of entrepreneurship. Like every new thing has to be an ‘x-killer’ or it doesn’t merit review. I …
Pee-Free Seats!
David Polinchock, Chief Experience Officer at Brand Experience Lab kindly thought to share with us this video from Silverjet, which cleverly showcases an important new offering from the airline. …
All You Need Is…Luvs?!?
Apparently so. Here's the press release is all its marketing-speak glory: Featuring one of the most familiar songs in music recording history, the new execution, created by Saatchi & Saatchi, marks the first time the Luvs brand has taken traditional diaper television advertising to the next level by bundling it with a highly-recognizable song that moms of all ages know and love. This national ad campaign will be …
