Adpulp
Advertising News and Know-How
By David Burn
According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria. In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly. “It’s not our place to judge Fox News’s position …
Continue Reading about Eco Options Don’t Include The Propaganda Channel →
By David Burn
According to The Wall Street Journal, Microsoft has, throughout its history, been slow to grasp some of the computer industry's most important technology shifts and business changes. Craig Mundie, Chief Research and Strategy Officer at the tech giant wants to change that. "The bulk of the population comes to work every day and makes the trains run on time," says Mr. Mundie. "You've got to have a small number of …
By David Burn
Mario Armando Lavandeira Jr., better known as Perez Hilton, the self-proclaimed “Queen of All Media,” is on the front page of Sunday Styles today--a place normally reserved for the characters he writes about on his top drawer entertainment blog. With his shameless self-promotion and buffoonish appearance, Mr. Lavandeira, a childlike bear of a man, has become a hard-to-ignore Hollywood player. One day he was a …
Continue Reading about In Celebrity Obsessed Culture, Tawdry Gossip Turns To Gold →
By David Burn
On December 1, 1967, in Chicago's Prudential Building Auditorium, 75-year old Leo Burnett addressed his company at its annual Leo Burnett employees' "Breakfast at Burnett's." Here's the transcript of the speech. …
By David Burn
By David Burn
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." -George Bernard Shaw BusinessWeek is running a fascinating look at Anomaly, the NYC shop that seeks intellectual property agreements from its clients, instead of the standard fees. Retaining and profiting from intellectual-property rights is …
By David Burn
I didn't think it was possible for W+K and Goodby to earn yet another degree of respect from me, but they have. According to Ad Age, neither agency feels the need to join the American Association of Advertising Agencies, commonly known as the 4As. Dan Wieden will never be part of the organization, according to his spokeswoman, because the shop felt rejected when it applied for membership in 1982. When Mr. Wieden …
By David Burn
A friend and former colleague from Integer Denver wrote to me today about The Denver Egotist, a new market-specific ad blog with mile high ambitions. Here's what the site's anonymous editor is thinking: The Denver Egotist Manifesto In order to promote creative growth in Denver, one must admit the city is conceptually stunted. It’s not on the tip of any tongues, and for good reason. Safe solutions, droll concepts. It …
Continue Reading about Attempting to Help Denver Suck Less, Daily →
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