Adpulp
Advertising News and Know-How
By David Burn
Mark Fletcher spoke about his experience starting ONElist and Bloglines at this month's SDForum in Palo Alto. I like his advise about doing it on the cheap. I am a cheap bastard when it comes to startups. With ONElist I was, you know, $55,000 got us through a million users. With Bloglines it was $200,000 from start to finish. It's so cheap to start and run these web companies, especially if you do it virtually. Like, …
Continue Reading about Garage Philosophy Leads To Big Things →
By David Burn
Consumer generated media is a phrase tripping off alot of tounges in newsrooms and boardrooms today. But when is CGM not CGM? Let's run some numbers. Firefox, the open source browser with 50 million users worldwide asked its base to offer up a broadcast quality TV spot. 280 spots came in. I'm not much good at math, but that's significantly less than one percent—a figure social media sites can count on to drive daily …
Continue Reading about Spec Work Is Not Consumer Generated Media (It’s Expert Generated Media) →
By David Burn
Flickr founder, Caterina Fake, recently returned from her Bora Bora vacation. She came back ready to write. Upon considering the number of MySpace registrations, she had this to say: MySpace and Facebook are examples of services that enable communication and socializing. You can surf them, but surfing them isn't really the point. You don't really do the Facebook or MySpace thing unless you have friends, are a member, …
Continue Reading about Registered Users Is Only One Metric →
By David Burn
It seems those crazy kids in Coconut Grove are inventing new ways to sell VWs on a daily basis. The new tool in the automaker's belt is a co-creation site called Ego Index, where consumers rate cars and everyday items for the ego they emit. For instance, anchovies, came in at 50, which is a neutral rating on a 1-to-100 scale. Apparently, anchovies emit no ego. Here's how a CP+B copywriter describes the concept: Each …
Continue Reading about Ego A Driving Factor In Car Purchases →
By David Burn
JWT went out and found some big time interactive help—Colleen DeCourcy, chief creative officer at Omnicom Group's Organic. DeCourcy will serve as JWT's new chief experience officer, reporting to co-president Ty Montague. According to Ad Age: Ms. DeCourcy, 41, has worked in a multitude of mediums, beginning as a copywriter and moving into film editing, production and post-production as well as location-based events …
By David Burn
Neil Boorman, a literary Englishman, will burn all his branded worldly goods--including Jacobson chairs, Christian Dior shirts and a Louis Vuitton bag--on August 26 in attempt to rid himself of consumerism. Boorman will then offer a consumer packed good to the public in 2007, as his book Bonfire of the Brands will be released by Canongate. His torching, while dripping with irony, seems like great theatre, and grand …
From Philly.com: Brian P. Tierney says he thinks he and his fellow local investors have what it takes to attract more advertisers and readers to the region's biggest newspapers. While the newspaper industry has been struggling locally and nationally, Tierney sees The Inquirer and Philadelphia Daily News as must-buys - the most important mass media in the market - for many advertisers. He sees plenty of advertising …
Continue Reading about Philly Ad Guy Buys Philly Newspaper →
By David Burn
Ben McConnell made a post on his blog about Intuit rewarding failure as a mean of encouraging experimentation. Graham Hill responded, and thanks to his efforts we now have a new term to toss around. Intuit's approach is a brave example of what is known as "Patching". Patching breaks down the business into a quilt of smaller patches, each of which looks for improvements in its own area, and at the knock-on effects of …
Continue Reading about Big Business Joins The Proverbial Quilting Circle →
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