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Archives for 2006

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Cuban Sucks Air Out Of YouTube Valuations

One of the more controversial and outspoken billionaires on the planet, spoke ill of the ad biz at an ad biz gathering last week. Mark Cuban, co-founder of HDNet and owner of the NBA's Dallas Mavericks, told execs at Advertising Week, "You guys love to be the trailing edge," in reference to the industry's current obsession with viral videos. He also said only a fool would buy video sharing site YouTube. He believes …

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Still Howling After All These Years

Welcome to Optimism reminds us of a passage from Where The Suckers Moon, the book that started all this for me. Wieden was an unlikely creative star. His father Duke was one of the grand old men of Portland advertising...Dan was born on the cusp of the baby boom, in 1945. He was as rebellious as his father was establishment. An angular, perpetually energetic kid with a seemingly limitless capacity for wonderment... …

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Judge Beats The Tar Out Of Big Tobacco (For Now)

Associated Press is reporting that a federal judge has denied a request by tobacco companies to let them keep marketing "light" and "low tar" cigarettes until an appeal is settled in their case. U.S. District Judge Gladys Kessler ruled in August that the cigarette makers violated racketeering laws and misled the public about the health consequences of smoking. The tobacco companies, which have already appealed …

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Online Ad Buys Continue To Baloon Balloon

The Internet is poised to overtake outdoor as the fifth largest ad medium this year, and is quickly closing in on radio's fourth place ad market ranking, reports ZenithOptimedia in the latest quarterly revision of its ongoing global ad tracking study. The report suggests that Internet ad spending will break the double-digit market share in at least two countries - the U.K. (12.9 percent) and Sweden (10.5 percent) - …

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Wal-Mart’s Quest To Be More Sophisticated

Uniforms at retail help define a brand. Last week I was at Hotel Monaco in Salt Lake City where the staff wears tie-dyed oxford cloth shirts. It's easy for me to feel at home in such a place. According to the Houston Chronicle, the world's largest retailer is now looking to spiff up its outfits. For decades, a humble blue smock or vest has been required dress for employees at Wal-Mart Stores, conveying the retailer's …

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Bengals First NFL Team To Launch User-Created Video Site

Legend has it that Mark Twain said that when the end of the world comes, he wanted to be in Cincinnati because we're 20 years behind the time. That may be so when it comes to matters of race relations and high culture, but in terms of what really matters--user-created content and online video--we're ahead of the curve. Who Dey! Online Media Daily sets the record straight: [The Bengals] have become the first NFL team …

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The Smaller The Screen The Shorter The Video

While there's a ton of hype about online video and video for portable devices, a new study (picked up by Adweek) points out that consumers like their video best when it appears on screens built for that purpose. According to research from the Cabletelevision Advertising Bureau, watching online video ranks just seventh among users' primary PC activities. The study also indicated that ads are not interchangeable from …

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