The Huffington Post is using some of its $5 mil in venture capital to become a legitimate news operation, according to The New York Times. Arianna Huffington, who started HuffingtonPost.com, said yesterday that the site had hired Melinda Henneberger, a print journalist most recently with Newsweek magazine, as its political editor. Ms. Huffington said Ms. Henneberger would hire a number of other journalists to begin …
Is The Wieden Lifestyle Portland’s Lifestyle?
Staffers from Wieden & Kennedy appear in an "ad" for Portland, thanks to The New York Times' treatment of them in an article on American cities competing for Richard Florida's now famous "creative class." In Portland, Ore., employees at an advertising firm can watch indie rock concerts at lunch and play “bump,” an abbreviated form of basketball, every afternoon. …
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Online Soon To Be “The Dominant Advertising-Supported Medium”
Ad Age reports that Norm LeHoullier, one of interactive advertising's first kingpins is retiring from Grey after 30 years of service. The trade mag asked him a few questions on his way out the door. Here's one: Ad Age: What's the role of interactive today in marketing? Mr. LeHoullier: Five years ago, [Saatchi & Saatchi CEO] Kevin Roberts gave a speech at AdTech and said the internet is going nowhere until it can …
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Oh, Fudge: Y&R Brands CEO Steps Down
The most prominent African-American female in advertising, Ann Fudge, is stepping down from her post as CEO of Y&R Brands. Ad Age has more: A graduate of Harvard Business School who built a career in marketing at General Foods and then Kraft, Ms. Fudge brought a history of client-side experience to her job heading one of the world's largest global marketing communications companies. While her appointment was …
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Sukle Strikes Again
Sukle Advertising + Design has been busy cranking out some of the Rocky Mountain region's best work for years. They do it again here, on behalf of Denver Water (although they have yet to address the utility's web site). [via BMA] …
In High Stakes Games Of Semantics, Supreme Court Places Blame On FTC
According to USA Today, big tobacco saved a ton of money yesterday. The Supreme Court on Monday sided with Philip Morris USA, declining to disturb a court ruling that threw out a $10.1 billion verdict over the company's "light" cigarettes. Last year, the Illinois Supreme Court threw out the massive fraud judgment against Philip Morris, a unit of Altria Group (MO) based in Richmond, Va., in a class-action lawsuit …
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No Such Thing As A Freelance Ambassador
Spike Jones at Brains On Fire points out that the term "brand ambassador" has variable meanings. Since Spike's preferred definition is on the lofty side, it rattles him that there is a seedier side to the term. This weekend I received an email from a woman who wanted to offer her “brand ambassador” services, plus that of her two friends. Brand ambassadors for what? Exactly. For anything and everything. In other …
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Milwaukee Ad Man Does Service Right
Cause-related marketing has long been a means for the agency community to give something back. Many agencies support causes big and small with pro-bono work. Now, there's a new twist on this model thanks to Serve Marketing in Milwaukee--the nation's first and only nonprofit advertising and marketing firm, according to Utne Reader. Based in Milwaukee, Serve provides nonprofit groups-what agency president Gary Mueller …
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