Online Soon To Be “The Dominant Advertising-Supported Medium”

Ad Age reports that Norm LeHoullier, one of interactive advertising’s first kingpins is retiring from Grey after 30 years of service.
The trade mag asked him a few questions on his way out the door. Here’s one:

Ad Age: What’s the role of interactive today in marketing?
Mr. LeHoullier: Five years ago, [Saatchi & Saatchi CEO] Kevin Roberts gave a speech at AdTech and said the internet is going nowhere until it can convey emotion. … It was a real downer at the meeting. But no one would be making that argument today. The functionality component [of the internet] is staying there, but the ability to deliver an emotional impact and persuasive experience is also there [thanks to video].
I can envision a future where the dominant advertising-supported medium is the internet, because on the television side, the percent that’s ad supported is rapidly declining, and with mobile media, that’s going to accelerate dramatically.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.