Archives for May 2006

Slate Disses The Clios

Want an outsider’s perspective on the Clio’s? Read Slate magazine writer Seth Stevenson’s report: For an awards gala, the vibe here is distinctly self-hating. Even the eminent old-timers are cynical. At the Lifetime Achievement dinner on Sunday night (held in a ballroom of the Ritz-Carlton’s mammoth oceanside compound here in South Beach), the Clios honored […]

The Line Between Editorial And Advertising Grows Blurrier Yet

Rance Crain, publisher of Ad Age and a graduate of Northwestern University’s Medill School of Journalism, listened to the new dean of the school, John Lavine, address the challenges facing media professionals today. Here’s a bit of what he heard: “The challenge will be to engage increasingly elusive audiences who, in real time, rapidly form […]

700 Writers. Millions Of Readers.

There are group blogs and then there are group blogs. According to the New York Times, The Huffington Post has some 700 bloggers, most of them far from famous. And those aren’t the only impressive numbers the site has to its credit. The Huffington Post had more than 1.3 million unique visitors last month, according […]

No Texting In The Popcorn Line

Text messaging is hot. But will texters willingly text a data collection firm in return for freebies? The New York Times reports that one such company is prepared to find out. Starting in July, Nielsen Entertainment will begin using cellphone text messages to collect data on consumers’ opinions. The initiative will aim first at moviegoers, […]

Axe Chops Away The Competition

It might be too much information, but I use Axe deodorant. I certainly don’t fit their target demographic, but it’s an interesting case of how a new brand in a tired packaged goods category can get big fast. Ad Age takes a closer look at Axe: The brand has risen remarkably with edgy creative and […]

Life Imitates ‘Spaceballs’

From The Mainichi Daily News: Japanese convenience store operator Seven-Eleven Japan has breathed fresh air into its product lineup by announcing it will add cans of oxygen to its shelves. The firm said it would make an entry into the rapidly expanding oxygen market and begin selling cans of oxygen on May 24. Oxygen has […]

Technology Delivers Content. Content Brings Dollars.

The company that has long “owned” the desktop operating system business, now wants to focus on content. Why? Because content brings ad revenue to the table in a big way. Google’s search content has proven this. From Info World: Microsoft Chief Executive Officer Steve Ballmer downplayed his company’s rivalry with Google on Thursday, saying Microsoft […]

Even Anarchy Is A Brand

If you work in or pay attention to advertising, it helps to have an appreciation for irony. This New York Times article, for instance, demands it. Consumer cynicism is a topic of great interest to Amanda Helm, an instructor of marketing at the University of Wisconsin-Whitewater. In connection with her research, she has conducted in-depth […]