Archives for January 2006

Doris Roberts And Peter Boyle Spell Relief

USA TODAY: Alka-Seltzer marketers have been among advertising’s most prolific producers of jingles and catch phrases done in such infectious ways that they became pop culture staples of their times. For its latest commercial, 75-year-old Alka-Seltzer reached back decades to resurrect perhaps the most famous slogan for the fizzy stomach remedy: “I can’t believe I […]

Virals Spreading Rapidly

Brandweek: A study out this week by interactive marketing agency Sharpe Partners shows that 89% of adult Internet users in the U.S. share content with others via e-mail. And while jokes and cartoons make up 88% of the forwarded material, a full 24% of business and personal finance information is also shared. “We knew a […]

Hang Up And Eat

[via lgarcia]

Commentary On Cluelessness

Hugh MacLeod describes the gap in thinking between traditional marketers and the new breed busy “open sourcing” their operations. The Stormhoek boys were having a meeting with one of their largest customers, a UK supermarket chain. After a long presentation explaining what they were trying to do with the blogosphere, an exec at the supermarket […]

Get Your Ass In A Seat

Bob Morris’ “Age of Dissonace” column in the Sunday Times examines punctuality, or the lack thereof. Are you punctually challenged? You’re not alone. According to a San Francisco State University study, 20 percent of the population is chronically late for business meetings and social engagements. Freud traced the inability to manage one’s time to being […]

Tiffany v. eBay

NYT: A year ago Jacqui Rogers, a retiree in southern Oregon who dabbles in vintage costume jewelry, went on eBay and bought 10 butterfly brooches made by Weiss, a well-known maker of high-quality costume jewelry in the 1950’s and 1960’s. At first, Ms. Rogers thought she had snagged a great deal. But when the jewelry […]

Inside The MINI Pitch

This is a must read. BusinessWeek reports on the MINI pitch, and the creativity of the pitch process itself. There was plenty of face time and driving but the agencies were also required to perform in front of one another as each tried to impress the client-to-be, an unheard-of concept in the notoriously competitive ad […]

Abercrombie’s Top Dude Doesn’t Do Ugly

Benoit Denizet-Lewis for Salon: Mike Jeffries, the 61-year-old CEO of Abercrombie & Fitch, is the Willie Wonka of the fashion industry. A quirky perfectionist and control freak, he guards his aspirational brands and his utopian chocolate factory with a highly effective zeal. Those who have worked with him tend to use the same words to […]