Adweek: The True Agency has created a 30-minute original program for luxury carmaker Infiniti that features five black artists talking about design without once mentioning the brand. Nor are there any commercial breaks. Instead, the conversation ends after 25 minutes and segues into images of Infiniti's various models. The program, moderated by former New York Times film critic Elvis Mitchell, will premiere Feb. 9 …
Fit Your Content Onto The Tiny Screen Or Else
Scobleizer wants content his way. And what Scoble wants, Scoble gets. Right? Now that I have a sooppeerr dddoooppppeeeerr new cell phone (the Cingular 2125, it’s freaking awesome) I am looking at a lot of Web sites and RSS feeds. One thing I wish is that Web site developers/designers would look at their site on a small screen with limited bandwidth. So many sites suck really bad. I’m going to call these sites out …
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Blogging’s Poster Boy Strikes A Pose
Wired has a revealing profile of Jason Calacanis, the first to make millions by selling his blog business. Here's some background information from the story: The story of Calacanis' rise in New York's new media world goes like this: A bartender and a nurse in the outer reaches of Brooklyn have three sons. The middle one, Jason, puts himself through college at Fordham University, moves into a Manhattan apartment, and …
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The AdPulp Interview: Marc Babej
Writer, brand strategist and entrepreneur Marc Babej, was kind enough to "sit" for some questions over the New Year's break. Marc is a frequent contributor to the comments section here and a prolific blogger in his own right. He manages all this while running Reason, Inc., a firm that specializes in strategic insight and development. Babej's firm is located at 80 Madison Avenue. When he speaks, perhaps he speaks not …
Riding The Refuse
This new household sailboarder from Germany hangs onto the rim of one's toilet and surfs the swirling waters keeping the bowl clean and odor free. [via Strange New Products] …
Making Sense Of The Snippets
This story from The New York Times sounds strangely familiar. The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their advertising agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again. Some agencies are responding by honing their trend-spotting skills. DDB, part of the Omnicom …
They Leave The Empty Kegs On The Cutting Room Floor
Today's Slate takes a look at the promotional ads colleges insert into football telecasts. If you're a college football fan, no doubt you've seen these and had a good chuckle over them. The ads typically run for 30 seconds during halftime. As state-school spokespersons are quick to point out, colleges don't pay for the airtime—the slots are provided at no cost under most college-football television contracts. The …
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