I love, love, love it when a brand markets itself in a way unlike anything else in its category. And that’s happening in Oklahoma City right now with a used car dealership rebranded as The Key.
While there’s a brand video on the homepage, its Facebook page links to a 90 second spot that serves as a great intro to what the brand is all about.
In addition to cars, lifetime maintenance, and financing, The Key offers “FREE life services to help you get out of debt, get education assistance, get career and life coaching and more. All to help you change your life for the better.”
It’s ambitious, but in a category full of the lowest common denominator, The Key could prove to be appealing to the folks who need it most.
The Experiment, an Aspen-based agency, created the campaign and rebranding efforts. (And that’s Paul MacFarlane of The Experiment in the spot.)
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