Killer Coke in Colombia Takes On A Whole New Meaning

As Brandweek reports:

More than 130 colleges and universities (mostly in the U.S.) have anti-Coke programs in place. At least 20 either have banned Coke products or axed exclusive contracts, per Campaign to Stop Killer Coke, New York.
The country’s largest private school, New York University, banned Coke products last week. More are preparing to follow suit, including the University of Michigan on Dec. 31. Student activists want Coke to agree to an independent third-party probe of labor violations at its Colombian bottling plants.

killer coke.jpg
Apparently, this movement is unrelated to recent efforts to curb Coke’s presence in elementary and high schools. Although if you were to put the two together, it’s very possible that nearly everyone under 21 in America can easily form a negative impression about one of the world’s iconic brands.
You can find out more about the Campaign to Stop Killer Coke at their extensive website. Coca-Cola has responded to these allegations at its Coke Facts website.
Meanwhile, some early criticism is suggesting Coke’s new advertising & marketing efforts isn’t exactly, um, killer work.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. hey, the tagline should be:
    Welcome to the Coke side of death.®

  2. I’m not so sure how much tag lines even matter anymore. (Frankly, “The Real Thing” never struck me as exactly brilliant anyway, at least as a line on its own). As Lance Jensen once said, tag lines are like tofu; they take on the flavor of everything aound them.” The advertising and marketing is what really matters.