Hey Jack Kerouac

The Gap did some wonderful ads a few years back. The reason I say “wonderful” is because the ads used celebrities in a refreshing way. Jack Kerouac Wore Khakis. That’s clean. And clean is nice.
Now, The Gap has a new set of celebs—Liz Phair, Keith Urban, Joss Stone, Jason Mraz and Alanis Morissette—plus a new look-and-feel to the ads. The photography is striking, for sure, but the ads lack that certain “throwback to a simpler time with The Gap” feel of the earlier work.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. i think its fucked that they ever used kerouac at all. those new pop culture puppets sure, thats the nature of our culture now….but kerouac? KEROUAC?!?!?!?!?! hes far better that a goddamn gap ad.

  2. amen! it’s wrong. he is so not the essence of “gap”… middle america-mall-rat.

  3. i cant believe they used Kerouac! that is so fucked up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  4. Plus, they airbrushed Joyce Johnson out of that photo. Pretty much blasphemous all around.