Hey Jack Kerouac

The Gap did some wonderful ads a few years back. The reason I say “wonderful” is because the ads used celebrities in a refreshing way. Jack Kerouac Wore Khakis. That’s clean. And clean is nice.
Now, The Gap has a new set of celebs—Liz Phair, Keith Urban, Joss Stone, Jason Mraz and Alanis Morissette—plus a new look-and-feel to the ads. The photography is striking, for sure, but the ads lack that certain “throwback to a simpler time with The Gap” feel of the earlier work.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • truth

    i think its fucked that they ever used kerouac at all. those new pop culture puppets sure, thats the nature of our culture now….but kerouac? KEROUAC?!?!?!?!?! hes far better that a goddamn gap ad.

  • joanna

    amen! it’s wrong. he is so not the essence of “gap”… middle america-mall-rat.

  • sad

    i cant believe they used Kerouac! that is so fucked up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  • http://kellyelephant.wordpress.com Patrick

    Plus, they airbrushed Joyce Johnson out of that photo. Pretty much blasphemous all around.