Hey Jack Kerouac

The Gap did some wonderful ads a few years back. The reason I say “wonderful” is because the ads used celebrities in a refreshing way. Jack Kerouac Wore Khakis. That’s clean. And clean is nice.
Jack_kerouac.gif
Now, The Gap has a new set of celebs—Liz Phair, Keith Urban, Joss Stone, Jason Mraz and Alanis Morissette—plus a new look-and-feel to the ads. The photography is striking, for sure, but the ads lack that certain “throwback to a simpler time with The Gap” feel of the earlier work.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.