Your Country Needs You

I was surprised last night to hear President Bush freely admit that our nation is addicted to oil and that we need to correct that problem in a hurry. He aslo admitted that we’re falling behind in math and science, and that we need to address this problem to remain competitive in the global marketplace. Naturally, these issues are plain as day to anyone paying attention, but to hear the President admit to our collective weaknesses was refreshing, to say the least.
Today, John Chambers, CEO of Cisco, shares his company’s story:

c|net: Starting in Mississippi, Cisco is funding a $40 million program to provide technology, world-class curriculum, process changes and professional development for teachers. The ultimate goal is to use technology to create a new classroom experience where students will find that learning is a way of life. Imagine what would happen if every Fortune 500 company adopted a local region or school system?
Using the bully pulpit as only a president can, George Bush has thrown down the gauntlet on what America needs to do to remain competitive: namely, a good education system, supportive government, focus on innovation and the proper infrastructure. The metrics for success are clear. Now it’s a matter of doing it.

As a professional communicator, I’m prepared to do my part. In particular, I’m highly motivated to help advance alternative energy solutions. If you know of any solar, wind or biodiesel operations that need integrated communications programs, please let me know.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.