McDonald’s, the Oak Brook, Illinois-based fast food purveyor has moved its Oven Selects business from roster shop Leo Burnett, back to DDB Chicago. DDB is also a roster shop and the former agency on the account. The Oven Selects line includes Crispy Buffalo Chicken, Beef ‘n’ Provolone, Leaning Tower Italian, two New York Reubens — one with turkey, one with corned beef — and the turkey sandwich with bacon, lettuce and tomato. According to Bloomberg, the six sandwiches culminate 15 years of trial and error including a mid-1990s test of McStuffin’s, which were too expensive to make for what customers were willing to pay.
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.