You, Back To The Deli. You, Back To The Grill.

McDonald’s, the Oak Brook, Illinois-based fast food purveyor has moved its Oven Selects business from roster shop Leo Burnett, back to DDB Chicago. DDB is also a roster shop and the former agency on the account. The Oven Selects line includes Crispy Buffalo Chicken, Beef ‘n’ Provolone, Leaning Tower Italian, two New York Reubens — one with turkey, one with corned beef — and the turkey sandwich with bacon, lettuce and tomato. According to Bloomberg, the six sandwiches culminate 15 years of trial and error including a mid-1990s test of McStuffin’s, which were too expensive to make for what customers were willing to pay.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.