Car buying is often a complex math problem. Buyers weigh the cars’ specs, along with the monthly costs to operate the car during the buying process.
The fact-based analysis lives alongside the emotional factors that influence the purchase decision. Buyers can’t help but ask: Is the car cool? Is the car fast? Is the car attractive?
In its new “Fight Mehdiocrity” campaign, Honda highlights the uniqueness of the all-new Insight, while portraying other cars in its class for the feelings they inspire – Meh. Ugh. Blah.
Susie Rossick, Assistant Vice President of Honda Marketing, says, “We have created a campaign to show that with the Honda Insight, you can have a fuel-efficient vehicle without compromising great styling and fun-to-drive performance.”
The 2019 Honda Insight marketing campaign begins airing on national TV starting July 23rd. This fall, the campaign’s print, digital and social media extensions ramp up. To maximize awareness, the Insight will be featured in homepage takeovers on sites such as Yahoo!, MSN and YouTube surrounding major sporting events including the NFL Kickoff, NBA Opening week and the Honda-sponsored Little League World Series.
With 151 horsepower, Insight offers brisk acceleration, yet receives an EPA city rating of 55 mpg.
Insight joins the Clarity series and 2018 Accord Hybrid as the fifth new Honda electrified vehicle introduced over the past year.