Yet Another Facebook Story: Introducing Timeline

Your Facebook experience is about to become more visual.

In a keynote speech at the company’s f8 developer conference in San Francisco, Facebook CEO Mark Zuckerberg described Timeline as “a great way to discover all the things people have done their whole life.”

Timeline’s aim is to allow users to easily browse through the history of their activity on Facebook all the way back to the day they were born. “Timeline is a completely new aesthetic for Facebook,” Zuckerberg said.

Is this one of those things you didn’t know you wanted until it was made available to you? Sounds like it. And what does Facebook get from the redesign? Clearly, more data that can be sold to marketers.

via: GigaOm



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.