W+K’s Webula

Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike’s claim that the agency is not web savvy enough to get the job done for them.
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Son Volt at W+K, Portland, 3/29/07
I haven’t spent much time with the site, as I just found out about it this morning thanks to Adfreak. But one thing that hit me right away is the site’s bloggregator, which imports blog entries from around the W+K network.
I’ve been reading the London office’s blog, Welcome to Optimism for some time, but until today I didn’t realize W+K Lunchbox, Wieden + Kennedy Studio or Think Global, Act Stupid existed. Now, I’m anxious to find time to look through all the content W+K is creating.
For instance, the agency just celebrated its 26th anniversary in style. The Beastie Boys played their Founders Day XXV party, to give you an idea of how these Portlanders roll. Via the Portland office’s Lunchbox Music Series, bands like The Rapture, Cut Chemist, Peter Yorn, Cold War Kids, Ladytron and Son Volt have also recently performed at W+K.
Briana Bononcini told The Portland Mercury, “the concept of Lunchbox is to bring emerging national acts to Wieden+Kennedy to play a four to six song set followed by a short Q&A. This gives bands an opportunity to showcase their songs for a crowd that not only is very receptive to new music, but also opens the opportunity that their songs could potentially be used in an advertising campaign.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.