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Without Ego There Is No Genius

December 4, 2006 By David Burn

Randall Rothenberg dropped in on Peter Arnell and lived to tell his Ad Age readers about it.

Mr. Arnell has been unquietly unmaking the concept of marketing services ever since he burst into view in the late 1980s with such out-of-the-box ideas as fashion ads that didn’t feature the products, city-inspired in-store installations and architect-designed teapots.
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It’s all of a piece. “Da Vinci, Jefferson, Michelangelo — where would they be on an org chart?” Mr. Arnell, characteristically bluff, told me recently in his book-lined office overlooking Prince Street in Soho. “Ben Franklin founded the post office, invented electricity, even created a typeface. What’s he?”

Since, Rotherberg leaves Arnell’s rhetoric unanswered, feel free to sound off in our comments.

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.

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