Will Make Web Video For Food

According to San Francisco Chronicle, popular web video series like “Break a Leg,” are not being shown the money.

Even with a YouTube partnership, contest winnings from Internet video clearinghouse Metacafe and other recognitions, “Break a Leg” has grossed about $2,500 for two years’ work. This is a show with an average monthly viewership of 1.5 million people.

“Break a Leg” embodies the key contradictions of the brave new world of online video entertainment. It’s easier and cheaper than ever for individuals to produce their own work and put it up for global audiences – on sites like YouTube, Revver, Veoh and My Damn Channel – but it’s almost impossible to make a living outside of the established TV and film industry.

Regarding this story, Hugh MacLeod, says, “The business model is not a revenue model. The business model is a social model. Duh…” I have no idea what that means, but I thought I’d share it with you anyway.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.