Why Is Sprint/Nextel Agitating The Dots With A Review?


I’m not the target market, but a lot of the recent Sprint/Nextel work has made me chuckle. Like this spot. And I don’t laugh much at what comes on TV randomly.
But according to Adweek, Sprint/Nextel is looking to consolidate its account at one agency. There’s $1 billion at stake:

The client is seeking a “fresh approach” and “new thinking” to drive its business, the rep added.
“It’s really about regaining our competitive momentum,” said the rep.

Well, OK. I guess clients figure that a big-time review is the best way to agitate all those ad agency dots.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.