I’m not the target market, but a lot of the recent Sprint/Nextel work has made me chuckle. Like this spot. And I don’t laugh much at what comes on TV randomly.
But according to Adweek, Sprint/Nextel is looking to consolidate its account at one agency. There’s $1 billion at stake:
The client is seeking a “fresh approach” and “new thinking” to drive its business, the rep added.
“It’s really about regaining our competitive momentum,” said the rep.
Well, OK. I guess clients figure that a big-time review is the best way to agitate all those ad agency dots.
