Why Are Mitsubishi And Isuzu Driving Off A Cliff?

I drive a 1995 Mitsubishi Montero with 140,000 miles on it. I love it, but at the rate the automaker is going, I won’t be able to buy one to replace it.
Adweek reports on the departure of two more marketing executives from Mitsubishi, the latest in a long string of ’em.
Mitusbishi’s sales declined 39% in the first quarter this year. Only Isuzu (remember them??) had a larger decline at 45%.
Mitsubishi’s ad account is now at BBDO New York, having left Deutsch/LA last December. I’d say David Lubars & Co. have their hands full on this one–provided there’s anything left to advertise.
Interestingly, Isuzu pulled their advertising account away from Goodby and moved it to a retail ad shop named Malone Advertising in Akron, Ohio. I suppose it was a move to get away from flashy brand advertising in an attempt to drive sales, but the only thing Malone’s driven are nails into Isuzu’s coffin.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.