Why Are Mitsubishi And Isuzu Driving Off A Cliff?

I drive a 1995 Mitsubishi Montero with 140,000 miles on it. I love it, but at the rate the automaker is going, I won’t be able to buy one to replace it.
Adweek reports on the departure of two more marketing executives from Mitsubishi, the latest in a long string of ’em.
Mitusbishi’s sales declined 39% in the first quarter this year. Only Isuzu (remember them??) had a larger decline at 45%.
Mitsubishi’s ad account is now at BBDO New York, having left Deutsch/LA last December. I’d say David Lubars & Co. have their hands full on this one–provided there’s anything left to advertise.
Interestingly, Isuzu pulled their advertising account away from Goodby and moved it to a retail ad shop named Malone Advertising in Akron, Ohio. I suppose it was a move to get away from flashy brand advertising in an attempt to drive sales, but the only thing Malone’s driven are nails into Isuzu’s coffin.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.