Who Saw This Coming?

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It appears Alex Bogusky and Chuck Porter have written a diet book that argues for the use of a 9-inch plate at every meal, which can decrease one’s caloric intake by 30 to 35 percent. Sounds like a good idea, but what if one stacks said 9-inch plate a mile high with starches and other fattening foods?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.