Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass.
The reality of homelessness is much more nuanced. The hard fact is some people have no one to take them in, and no one to see them for who they were, who they are today and who they can be again.
This new holiday ad from Tim Riley at Abbott Mead Vickers BBDO helps to rewrite the script.
St Mungo’s Christmas ad cost just £6,000 to highlight this important fundraising drive for the people most in need at this time of year.
Shot by first-time director Josh Carpenter, the film was made over two days on the streets of London and shows homeless people dressed for the jobs they could do in the future.
The soundtrack is “Give A Little Love” from the movie Bugsy Malone, re-recorded by singer-songwriter Alex Ohm.
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