What Would Jesus Drive?

from Detroit Free Press: A conservative Christian group launched a boycott against Ford Motor Co., saying the second-largest U.S. automaker has given thousands of dollars to gay rights groups, offers benefits to same-sex couples and actively recruits gay employees.
“From redefining family to include homosexual marriage, to giving hundreds of thousands of dollars to support homosexual groups and their agenda, to forcing managers to attend diversity training on how to promote the acceptance of homosexuality… Ford leads the way,” American Family Association chairman Donald Wildmon said in a statement.
Tupelo, Miss.-based AFA said it e-mailed an announcement about the Ford boycott to 2.2 million supporters. AFA special projects director Randy Sharp said nearly 55,000 people had signed a pledge supporting the boycott by Tuesday afternoon.
Sharp is upset by Ford’s marketing tactics in gay-oriented publications, including offering to donate $1,000 to the Gay and Lesbian Alliance Against Defamation for every Jaguar or Land Rover sold.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.