What The Duck?

According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video.

The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights to the mascot are a copyright of the Walt Disney Co. — an agreement between the UO and Disney that dates back to at least the early 1940s. The Duck, after all, is based on Donald Duck.
“We try to be very careful and protective of this agreement because we certainly don’t want to lose the rights to the agreement,” said Matt Dyste, the UO’s director of marketing and brand management.

The athletic department suspended the student mascot for his wayward flight. Another student mascot made the trip to Tuscon for tonight’s big game, which Oregon won in double overtime.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.