We Know What’s In His Head, But Not What’s On His Head

America is about to break with tradition by inaugurating a black President, but some traditions need to stay in place, like hat wearing.

According to HatforObama, a promotional site from Stetson, Harry Truman, Lyndon Johnson, Dwight Eisenhower, John F. Kennedy, Ronald Reagan and George W. Bush are all Stetson men. The hope is Obama will be too.
I’m not sure how it came to pass, but this young film maker has been tasked with handing Obama a Stetson hat to wear next week.
I’d wear one (if they came in 7-7/8″).They’re pretty stylin’.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.