Want To Piss Off The Gods? Fine, Have It Your Way

Burger King seems to be having lots of trouble with its overseas ads.
The Huffington Post explains:

The ad, which appeared in Spain, shows the goddess Lakshmi sitting above a beef burger.
The ‘Texican Whopper’ is an affront to Hindu sensitivities in its own right – it includes an all-beef patty, a beef chilli-con-carne slice, egg-based Cajun mayonnaise, all forbidden by strict Hindus. Some devotees would even be offended by the inclusion of onions which they believe inflame passions.
But it is the depiction of Lakshmi which has provoked widespread anger with its suggestion that a Hindu deity eats beef.

Coming so soon after its blowjob ad, you have to wonder if there will be a few global marketing executives who’ll be the target of a major Whopper sacrifice.
UPDATE: Burger King has apologized.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.