This week, Volkswagen launched DAS (Digital Automotive Space), the first iPad-exclusive digital magazine developed by an automaker. This app puts the user in the driver’s seat, allowing them to enjoy the magazine’s themes in an innovative virtual reality, using the familiar functions of the iPhone.
I don’t feel qualified to comment on the utility of this app, since I’m not an iPad owner*. If you are an iPad owner and a VW fanboy, please use our comments section to explain the value to the AdPulp readership. Thanks.
*Just a quick comment about Apple’s hold on its consumers…In certain digitally-adept circles it’s imperative to keep up with the fast pace of Apple’s product releases, or risk falling behind and becoming doofus like. It’s fascinating but also kind of sickening to me.
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