Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising.

“Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.”

Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink.

But which type of alcohol will people drink, and which brand? Fortunes are made and lost in response to this question.

Will the people drink Smirnoff when they’re ready for lift off? Or will they turn to something a bit more risque?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.