VC Wins Merit Badge For Honesty

Johnnie Moore and Adrian Trenholm point to Bessemer Venture Partners anti-portfolio. In other words, their miscalculations, which in this case cost them hundreds of millions (or more).
It’s hard to imagine someone in advertising being this real. Can you imagine an ad agency showcasing their anti-portfolio? “Hey, look at all the truly stupid ads we’ve made!”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.