You know what? Awards are important.
They’re good at attracting top talent, getting us some well deserved press and, if smelted down, providing the government with valuable munitions material.
We have San Francisco agency, Venables Bell, to thank for the above wisdom.
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If “top talent” can’t tell which agencies are doing good work without having to wait for award show results, well, maybe they’re not so hot to start with. Just a thought.