Do you love insurance?
However you answered that, you can still Dress Like Flo for Halloween.
You can also learn to Talk Like Flo, by downloading an app for your phone.
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Ah holidays, always a great way to get a little extra advertising kick. Very smart, Progressive. I don’t think I would recognize someone “dressed up as Flo” but you never know. Seems like another example of how advertisers are attempting to enter into our daily lives, by subtly, and sometimes not so subtly, sending messages that go beyond TV and newspaper ads. Halloween costumes, what a great way to get others to do the advertising work for you, and to have your advertisement walk around, for free, in the social world.