Unsexy CPGs Are Strongest Brands

The strongest brand in America is Reynolds Wrap, according to a Harris Interactive poll.
Ad Age reports:

Reynolds topped such icons as Coke, Pepsi and McDonald’s. It blew away the ubiquitous Nike. It outclassed Mercedes and Lexus. It left the hip iPod in the dust.
None of those brands even cracked the top 10, which was heavy on unsexy package-goods staples in commodity categories. Three of the top-10 brands belong to low-key privately held SC Johnson and its highly devoted ad agency — Interpublic Group of Cos.’ FCB Worldwide, Chicago. Ziploc food bags, Ziploc containers and Windex glass cleaner ranked second, eighth and ninth respectively.

Other CPG brands on the list include:
Hershey’s candy bars (No. 3)
Kleenex tissues (no. 4)
Clorox Bleach (No. 5)
WD-40 lubricant (No. 6)
Heinz ketchup (No. 7)
Campbell’s soup (No. 10)



About Matt Bergantino