72andSunny has enlisted actor/comedian Danny McBride from the cult-favorite HBO show Eastbound and Down to move some athletic shoes for client K-Swiss.
There’s also this web-only swear-word laden pitch to the K-Swiss “suits” delivered by Mr. Kenny Powers, a.k.a. McBride.
[via Brandfreak]
Have seen this stuff…given the product, the celeb athletes, and the comedic talent at agency’s disposal: freakin’ underwhelming. Nike, Reebok, NB, Addidas, et.c, etc. have nothin’ to worry about. Not to be a downer but, dudes, wasted opportunity.