Ad Age: Coke may think the monster truck-cum-pied piper in its Full Throttle spot plays the hero, but America’s truckers are calling it reckless and have begun a letter-writing campaign to Coke demanding the ad be changed or dropped.
The spot was created by Mother/New York.
“Every year somebody in Madison Avenue gets lazy and does the old scary truck cliche. This year it was Coca-Cola,” said Mike Russell, VP-public affairs for the American Trucking Association. He cited a blaring air horn, a rearview mirror filled with a Peterbilt grill, a larger truck tailgating and forcing a smaller truck — adorned with rival Red Bull — off the main road and a driver yelling “Yahoo!” as the truck drives by.
“It’s taking every negative stereotype about the trucking industry and using it to sell a product,” continued Mr. Russell. “It totally ignores the trucking industry and the 3 million drivers who do their job safely every day. It’s the same as putting billboards on the sides of our truck and saying ‘Coke makes you ill. Drink Pepsi.’”
Since truckers have helped make energy drinks the hottest segment of the non-alcoholic beverage industry, the pushback is serious. Mr. Russell said he contacted Coke last week about the spot but got a “lukewarm” response as Coke claimed the truck was a hero and a pied piper.
“It’s more of a demolition derby with a truck leading it,” he added. “I fail to see how this sells Full Throttle.”
Well, that’s it! I’m starting a letter writing campaign to Hollywood to get them to STOP making crappy movies that portray advertising people as self-centered, shallow, power-hungry, over-sexed know-it-alls. Wait that didn’t come out right…
Ha! The cool part about Hollywood’s portrayal of ad folk is that we’re always great looking and bed beautiful people. The sad part is, it isn’t true. (If Bogusky replies with a “speak for yourself,” he’s a dead man.)
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Mobile phones Pricelists
Brand New NOKIA Phones In Stock
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NOKIA N91 =350 USD
NOKIA N90 =300 USD
NOKIA 9500 =250 USD
NOKIA 9300 =230 USD
NOKIA 9210i=225 USD
NOKIA 8800 =300 USD
NOKIA 8855 =245 USD
NOKIA 8850 =235 USD
NOKIA 8310 =225 USD
NOKIA 8210 =150 USD
NOKIA 7710 =230 USD
NOKIA 7700 =220 USD
Nokia 7650 =120.32 USD
Nokia 7610 =209.32 USD
Nokia 7600 =217.82 USD
NOKIA 7280 =230 USD
NOKIA 7270 =225 USD
NOKIA 7260 =180 USD
NOKIA 7250i=180 USD
NOKIA 7250 =195 USD
NOKIA 7210 =125 USD
NOKIA 7200 =115 USD
Nokia 6820 =154.65 USD
Nokia 6810 =150.48 USD
NOKIA 6800 =155 USD
NOKIA 6680 =150 USD
NOKIA 6681 =140 USD
Nokia 6610i=103.32 USD
Nokia 6610 =116.82 USD
NOKIA 6600 =155 USD
Nokia 6310i =141.15 USD
Nokia 6230 =182.82 USD
Nokia 6220 =120.15 USD
Nokia 6100 =96.65 USD
NOKIA 5210 =80 USD
Nokia 5140 =150.48 USD
Nokia 5100 =99.48 USD
Nokia 3660 =149.15 USD
NOKIA 3650 =195 USD
NOKIA 3310 =55 USD
NOKIA 3410 =65 USD
NOKIA 3510i=50 USD
NOKIA 3510 =60 USD
NOKIA 3315 =50 USD
NOKIA 3210 =55 USD
NOKIA 3100 =60 USD
NOKIA 3610 =60 USD
NOKIA 2650 =55 USD
NOKIA 2600 =70 USD
NOKIA 2300 =60 USD
NOKIA 2100 =60 USD
NOKIA N-Gage QD=250 USD
NOKIA N-Gage=220 USD
Brand New SIEMENS Phones In Stock
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SIEMENS A57 =100 USD
SIEMENS ST60 =50 USD
SIEMENS CL55=70 USD
SIEMENS Xelibri8 =120 USD
SIEMENS Xelibri7 =105 USD
SIEMENS Xelibri6 =98.20 USD
SIEMENS Xelibri 5 =80 USD
SIEMENS U15 =70 USD
SIEMENS C62 =70 USD
SIEMENS A60 =90 USD
SIEMENS SX1 =70 USD
SIEMENS ST55 = 65 USD
SIEMENS MC60=120 USD
SIEMENS C60 =50 USD
SIEMENS CX70 =70 USD
SIEMENS SX66 =80 USD
SIEMENS SK65 =120 USD
SIEMENS A65 =110 USD
SIEMENS A51=50 USD
SIEMENS SL65 =70 USD
SIEMENS CFX65 =80 USD
SIEMENS S65 =65 USD
SIEMENS M65 =80 USD
SIEMENS C65 =90 USD
SIEMENS CXT65 =120 USD
SIEMENS CX65 =100 USD
SIEMENS CF62=120 USD
SIEMENS Xelibri1 =70 USD
SIEMENS Xelibri2 =80 USD
SIEMENS Xelibri3 =75 USD
SIEMENS Xelibri4 =70 USD
SIEMENS U10 =74 USD
SIEMENS A52 =90 USD
SIEMENS M55=75 USD
SIEMENS A55 =50 USD
SIEMENS SL55 =150 USD
SIEMENS S55 =105 USD
SIEMENS CL50= 170 USD
SIEMENS C55 =70 USD
SIEMENS A50 =50 USD
SIEMENS M50 = 70.56 USD
SIEMENS S45i =100 USD.
Brand New Motorola Phones In Stock
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MOTOROLA V635 =170 USD
MOTOROLA A668 =160 USD
MOTOROLA V980 =220 USD
MOTOROLA C980 =180 USD
MOTOROLA V535 =160 USD
MOTOROLA V547 =220 USD
MOTOROLA V3 = 230 USD
MOTOROLA V975 =180 USD
MOTOROLA C975 =160 USD
MOTOROLA V620=180 USD
MOTOROLA V555 =170 USD
MOTOROLA A840 =220 USD
MOTOROLA E680 =160 USD
MOTOROLA E398 =150 USD
MOTOROLA C650 =200 USD
MOTOROLA V171=220 USD
MOTOROLA C155 =250 USD
MOTOROLA C115 =50 USD
MOTOROLA MPx =45 USD
MOTOROLA MPx220 =250 USD
MOTOROLA V872 =150 USD
MOTOROLA E1000 =250 USD
MOTOROLA A1000 =250 USD
MOTOROLA A768i =380 USD
MOTOROLA A630 =220 USD
MOTOROLA C380/C385 =195 USD
MOTOROLA V80 =200 USD
MOTOROLA C289 =140 USD
MOTOROLA C205 =80 USD
MOTOROLA V400p=180.50 USD
MOTOROLA V220 =185 USD
MOTOROLA V180 =150 USD
MOTOROLA V878 =190 USD
MOTOROLA A925 =180 USD
MOTOROLA A920 =170 USD
MOTOROLA V750 =160.30 USD
MOTOROLA MPx200 =180.20 USD
MOTOROLA V690 =190.20 USD
MOTOROLA V525 =190.20 USD
MOTOROLA V501 =190.20 USD
MOTOROLA V500 =180.20 USD
MOTOROLA V303 =120.20 USD
MOTOROLA V300 =120.20 USD
MOTOROLA V600 =200.20 USD
MOTOROLA V150 =120.20 USD
MOTOROLA C550 =200.20 USD
MOTOROLA C450 =180.20 USD
Brand New Samsung Phones In Stock
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SAMSUNG D500 =200 USD
SAMSUNG P730 =220 USD
SAMSUNG P710 =190 USD
SAMSUNG D488 =150 USD
SAMSUNG D428 =150 USD
SAMSUNG P510 =160 USD
SAMSUNG E410 =150 USD
SAMSUNG D410 =200 USD
SAMSUNG X600 =1750 USD
SAMSUNG X100 =150 USD
SAMSUNG E715 =259 USD
SAMSUNG E630 =200 USD
SAMSUNG E850 =240 USD
SAMSUNG E810 =220 USD
SAMSUNG E800 =300 USD
SAMSUNG E330 =120 USD
SAMSUNG E310 =120 USD
SAMSUNG E300 =120 USD
SAMSUNG Z110 =170 USD
SAMSUNG C200 =60 USD
SAMSUNG i700 =120 USD
SAMSUNG X610 =120 USD
SAMSUNG X460 =110 USD
SAMSUNG X120 =70 USD
SAMSUNG X450 =150 USD
SAMSUNG X430 =150 USD
SAMSUNG C110 =50 USD
SAMSUNG Z107 =150 USD
SAMSUNG Z105 =150 USD
SAMSUNG E600 =180 USD
SAMSUNG E700 =250 USD
SAMSUNG C100 =55 USD
SAMSUNG E105 =150 USD
SAMSUNG E100 =140 USD
SAMSUNG X400 =150 USD
SAMSUNG S200 =150 USD
SAMSUNG E400 =200 USD
SAMSUNG D100 =160 USD
SAMSUNG V200 =150 USD
SAMSUNG P100 =200 USD
SAMSUNG P400 =220 USD
SAMSUNG T500 =150 USD
SAMSUNG T400 =150 USD
SAMSUNG T200 =200 USD
SAMSUNG V100=60 USD
SAMSUNG S100 =150 USD
SAMSUNG Q300 =150 USD
SAMSUNG A800 =50 USD
SAMSUNG A500 =45 USD
SAMSUNG T100 = 80 USD
SAMSUNG Q200 =200 USD
SAMSUNG N620 =100 USD
SAMSUNG S500 =140 USD
SAMSUNG S300 =150 USD
Brand New Sony Erricson Phones In Stock
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S E W800 =250 USD
S E K750 =120 USD
S E J300 =70 USD
S E K600 =170 USD
S E Z800 =120 USD
S E K300 =70 USD
S E 200 =80 USD
S E T290 =70 USD
S E V800 =170 USD
S E P910 =320 USD
S E 710 =70 USD
S E K500 =300 USD
S E F500i=70 USD
S E S700 =170 USD
S E K700 =170 USD
S E Z500 =170 USD
S E T630 =70 USD
S E P900 =280 USD
S E Z600 =170 USD
S E Z200 =100 USD
S E T230 =70 USD
S E Z1010 =80 USD
S E T610 =70 USD
S E T310 =60 USD
S E T105 =70 USD
S E T100 =50 USD
S E T600 =170 USD
S E T300 =60 USD
S E T200 =170 USD
S E P800 =220 USD
S E Z700 =70 USD
Brand New Nextel Phones In Stock.
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Nextel i930 =220USD
Nextel i830 =160USD
Nextel i860 =190USD
Nextel i2000 = 90USD
Nextel i90c = 110USD
Nextel i95cl =150USD
Nextel i30sx =140USD
Nextel i88s = 90USD
Nextel i35s = 50USD
Nextel i58sr =75USD
PDA’S
o2 XDA II mini pocket pc = $250usd
o2 XDA IIs = $270usd
o2 XDA IIi = $300usd
PCS Phone Samsung i500 (Sprint) $190
palmOne Treo 600 PDA Phone (Verizon Wireless) $145
PCS Phone palmOne Treo 300 (Sprint) $70
PCS Phone Samsung i600 (Sprint) $210
palmOne Treo 650 (Verizon) PDA = $190
palmOne Treo 650 (Cingular) PDA $195
PCS palmOne Treo 650 (Sprint) $180
palmOne LifeDrive Mobile Manager PDA $220
palmOne Tungsten T5 PDA $190
palmOne Treo 650 Smartphone PDA $180
palmOne Tungsten E2 PDA $120
Audiovox SMT5600 Smartphone(Cingular) $150
RIM BlackBerry 7100g Phone (Cingular) $100
RIM BlackBerry 7230 Phone (T-Mobile) $100
T-Mobile Sidekick II Phone (T-Mobile) $150
T-Mobile Sidekick II TMO to Go Prepaid Phone(T-Mobile) $110
RIM BlackBerry 7290 Phone (Cingular) $90
HP iPAQ h6315 PDA Phone (T-Mobile) $200
RIM BlackBerry 7100t Phone (T-Mobile) $170
Samsung i600 PDA Phone (Verizon Wireless) $100
Samsung i700 PDA Phone (Verizon Wireless) $125
Audiovox XV6600 PDA Phone (Verizon Wireless) $270
PCS Phone palmOne Treo 600 (Sprint) $140
SHARP PHONES
Sharp 902 = 300USD
Sharp Gx10 = 90USD
Sharp Gx20 = 150USD
Sharp Gx30 = 200USD
T mobile Sidekick 2= 210USD
T mobile Sidekick 1= 180USD
WARRANTY.
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All handsets sold by TRUST MOBILE PHONE NIG LTD come with a one-year International warranty.
TEL:234-80-64476738