Traffic Has The Drive

According to Ad Age, an aptly named but relatively unknown Los Angeles agency just landed an important car account.

Mitsubishi Motors America handed its $155 million U.S. creative account to a relative newcomer, Hollywood-based independent agency Traffic.
Less than a year old and largely unknown, Traffic is part-owned by The Cimarron Group, but still has car credentials: The shop is led by co-chairmen Robert Farina and Tom Cordner. The latter is a longtime auto advertising executive, serving on both the Lexus account at Team One, El Segundo, Calif., and the Ford account at JWT Detroit, where he was co-president of the agency.
In the first five months of 2008, Mitsubishi Motors America’s U.S. new-vehicle sales are off by 19% to 46,389 units.

Jeep moved its creative account to upstart Cutwater in San Francisco last year. So it’s not an unprecedented move.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.