We tend to think of outdoor as a mass media tool, but that’s not always the case. With specific location buys, outdoor can be highly niched and speak only to Ivy-educated, squash playing, Town Car riding, number running adrenaline junkies.
[via The Spunker]
Or people who saw the movie “Wall Street.”
If I remember correctly, that’s Gordon Gekko’s nickname.
It’s Gordn Gecko’s secret he passes onto Bud Fox, they call up an inside person and say “Blue Horshoe loves [company name]” and that starts a chain reaction of pump and dump on that stock.