Today In Twitterverse: Aggregators

There’s just too damn much information coursing through these nets. It’s overkill, unless you have the proper tools to manage it. One of the new tools to emerge on the back of Twitter’s open API is the Twitter aggregator.
Dave Winer is aggregating tweets from celebs and New York Times journos. German citizens are aggregating tweets sent to their elected officials. And Sawhorse Media, a bootstrapped startup in NYC, is creating a series of microsites that pool tweets from designers, VCs, celebs, pets and journos.
According to Digital Journal, Sawhorse will launch a new aggregator every two weeks.

(The company) enjoyed seed funding from private investors Fred Seibert and Marta Wohrle. Sawhorse CEO Gregory Galant says they aren’t thinking long term, but just trying to release attractive websites ideal for the Twitter community. Their overhead is quite low, since the content is out there to collect. The aggregation possibilities are endless — company Twitter accounts, green-friendly tweets, recipe-only feeds. Sawhorse has a lot of aggregating to do.

The possibilities are indeed endless. And I expect to see many more comers step in to meet this challenge. Just imagine the hyperlocal possibilities. In a big city like Chicago, for instance, a page that mines Twitter for local happy hour specials might go over big.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.