Today In Twitterverse: IM Shopping

IM Shopping is a well named new information service that’s leaning heavily on the Twitter platform. According to Moco News, people can ask questions about products they’re interested in by directing them to @imshopping on Twitter.
The company says “trained experts” will offer detailed responses with information pulled from a variety of sources, including reviews from third-party sites and blogs. The idea is to give the same level of service as in-store clerks, but online.
The site is launching with 20,000 questions in the database. Some user-submitted questions on the IM Shopping home page now are, “Where Can I find unique denim skirts?” and “Can you tell me when Saks’ secret sale will be?”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.