Today In Twitterverse: IM Shopping

IM Shopping is a well named new information service that’s leaning heavily on the Twitter platform. According to Moco News, people can ask questions about products they’re interested in by directing them to @imshopping on Twitter.
The company says “trained experts” will offer detailed responses with information pulled from a variety of sources, including reviews from third-party sites and blogs. The idea is to give the same level of service as in-store clerks, but online.
The site is launching with 20,000 questions in the database. Some user-submitted questions on the IM Shopping home page now are, “Where Can I find unique denim skirts?” and “Can you tell me when Saks’ secret sale will be?”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.