Today in Twitterverse: Driving To Retail

I’ve been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media.

Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to use Twitter to share updates. In a similar vein, thrift stores, wine and liquor stores, grocery stores or any store that offers “specials” can use Twitter to their advantage.