Today in Twitterverse: Motivating Transactional Behavior

Amazon MP3 is paying attention to one of the basic facts of life—people love a deal. And they are using Twitter to convey their deals.
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I, for one, am in. Not only did I just pick up Death Cab’s record, I also scored Mofro’s new title track from their fourth album, “Orange Blossom,” for free. Bezos needn’t worry, I’ll be back for more.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.