Chevrolet Silverado is sweet country music to pickup truck drivers’ ears. Today, the music is all the sweeter with Nashville singer-songrwiter Will Hoge on the job.
Hoge’s song, “Strong” was picked up by the brand and now it’s the centerpiece of their new ad campaign.
The 60-second version of the above ad ran frequently this weekend, during college and pro football games. Word is, future ads from McCann/Commonwealth in Detroit will focus on the features of the Silverado, including its class-leading V-8 fuel economy and towing capability.
Cars guys love specs, while ad guys love emotional bonds.
This time the ad guys won. Here’s a new entry in the campaign:
I love the pacing here, and the copy. With so much action and commotion swirling around us, on TV and in our own family rooms, commercials can help ground ground us, and this one does so in a nice way.
Chevy calls truck drivers to action with “Find New Roads.” Yet the commercial itself is nostalgic. Find new roads like your dad did when you were growing up, it seems to say.
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